Ice Cream
Just the Way
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Crafted Flavors
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A recognizable product, built for repeat traffic.
Founders Cristiano Sereni and Paolo Benassi, two Reggio Emilia natives who couldn't find real Italian gelato in Paris, built more than a recipe — they built a shape. The rose-shaped serve isn't a gimmick; it's a built-in marketing engine. Every cone photographed and shared is a customer bringing you the next one.
Instantly recognizable product
The signature rose serve creates organic social sharing that traditional gelato counters can't replicate.
Full training program
Every gelato artist and manager is trained on technique, store operations, and the Amorino service standard before opening day.
Protected territory
Franchise zones are mapped to avoid cannibalizing sales between locations in the same market.
Centralized supply chain
Recipes, ingredients, and packaging ship through a consistent supply network so every shop tastes like Amorino.
Marketing support
Launch campaigns, seasonal flavor drops, and social content calendars are built centrally and localized for your shop.
Ongoing operations support
A dedicated franchise team stays involved after opening — from inventory planning to seasonal menu rollouts.
Three formats. One franchise fee. Zero royalty.
Amorino charges no ongoing royalty in the US — unusual for food franchises, which typically run 5–8% of sales. The trade-off: franchisees buy product and ingredients through Amorino's European supply chain for the life of the store, which functions as a wholesale margin in place of a royalty.
Figures sourced from Amorino's US Franchise Disclosure Document (Item 7) and franchise-database summaries — the most reliable numbers Amorino discloses anywhere, but self-reported averages, not audited results. Confirm current figures directly with the franchise team before committing.
From application to opening day.
Submit your application
Tell us about your target market, your background, and your investment readiness.
Discovery call & approval
Meet the franchise team, review the economics together, and confirm territory availability.
Site selection
Our team helps evaluate foot traffic, visibility, and lease terms before you sign.
Build-out & training
Store design, equipment install, and hands-on gelato-artist training for your team.
Grand opening
Launch marketing, opening-week support, and your first seasonal flavor calendar.
A menu that keeps people coming back.
What this market actually looks like.
Amorino is a late, low-awareness entrant in the US premium scoop-shop lane — not the grocery-freezer gelato category, which Talenti already owns. Here's the case for and against, plainly.
Where Amorino wins
The rose is a genuinely photographable product none of the US rivals replicate. Unlimited flavors per cone is a real novelty here, and vegan-certified sorbet plus gluten-free lines fit US dietary demand.
Who you're competing with
Salt & Straw, Van Leeuwen, Jeni's Splendid, and thousands of local gelaterias already own a hometown story Amorino lacks. This is a differentiated niche, not a category-defining play — it can win corners, not the whole market.
The structural catch
Zero royalty means product ships from a French central lab for the life of the store — FX swings, cold-chain logistics, and tariff exposure sit directly on top of franchisee margin.
What franchisees say.
"The training program meant our team was fully ready before we ever opened the doors."
"Foot traffic from the rose serve alone changed how much we spend on marketing."
"Support didn't stop at opening day — the team is still involved months in."
Start your franchise application.
Fill in the short form and our franchise team will follow up with the full information pack, current investment figures, and territory availability for your area.
- No obligation — this is a first conversation, not a contract.
- You'll get the info pack and a call within a few business days.
- Existing operators and first-time owners both welcome.