The Design Decision
The rose is the marketing budget.
Shaping gelato into a rose, and letting customers combine up to four flavours in one cone, converts every purchase into free, shareable advertising. In a 2002 founding this was foresight; after 2010 it became the single largest growth lever in the business, and it costs almost nothing per impression.
The trade-off: it's slower than scooping. The in-store "Gelato Artist" is both the brand's signature and its throughput bottleneck during peak footfall.
Sourcing & Certification
Organic farm eggs, whole milk, and named-origin ingredients — Madagascar bourbon vanilla, Sicilian pistachio. No preservatives, no artificial flavours or colours, as a standing sourcing rule.
Vegan Society, sorbet · 2015/16
100% gluten-free · 2017
CNGF quality charter · 2016